Feb
05
Super Bowl ad recap–the fun, the forgettable, the flops: Monday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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Many things about Super Bowl LIII were forgettable (certain commercials, the game), and other things we wish we could forget (that “chunky milk” ad, Maroon 5 frontman Adam Levine’s halftime striptease). Ad Age Editor Brian Braiker reviewed the advertising and concludes: “Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.”
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