Super Bowl ad lineup taking shape

Yesterday, Cars.com announced their return to the Super Bowl for the second consecutive year with a 60-second spot that will air in the second quarter.

The Wall St. Journal is reporting that Anheuser-Busch, CareerBuilder.com, Hyundai Motor, PepsiCo, Paramount Pictures, E*Trade, and Coca-Cola (including at least 3 spots for CokeZero) will return, along with new brands like Pedigree.

Monster.com is debating a return after sitting out the past few years and FedEx is still undecided and according to sources, holding out to see if they can get a deal.

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