Jan
20
Super Bowl Ad for Tech Website The Verge? Vox Says Yes, but…
Posted in: Uncategorized
A rumor erupted on Twitter Tuesday afternoon that Vox Media had bought a Super Bowl commercial to promote its tech website The Verge. Apparently, The Verge published the commercial on its site prematurely and then took it down, but not before the world caught a glimpse and saved it.
“Yes, it’s running during the Super Bowl,” Fay Sliger, communications director at Vox Media, said in an email to Ad Age.
She declined to answer Ad Age’s follow-up questions on whether it’s a regional or national buy, the price of the ad and the agency behind the spot.
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