Sunday Night TV Ratings Cool Off


MINNEAPOLIS (AdAge.com) — With Sunday morning TV focused on swine flu, Sunday evening ratings seemed to catch a bit a of a chill, at least as far as the Nielsen ratings results in the ad-centric 18-to-49 demographic. Because just like last Thursday — the first night of May sweeps — Sunday's second big night had smaller ratings, compared to season-to-date original episode averages, for most shows.

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