Subway's Clean Slate: Eating Even Fresher and Using a New Logo
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Subway, whose former spokesman Jared Fogle last year was convicted of child pornography, on Friday introduced a campaign focused on how it it wiping its slate clean with “fresh locally grown produce” that is “free of artificial preservatives.”
The company is also recasting its logo with a design it said “stands up tall, bold and confident, capturing the essence of the brand in a fresh, contemporary look.”
Interestingly, the commercial was not created by BBDO, which took over as agency of record last August, but by MMB, the shop it replaced. “BBDO is our agency of record and they are working on a number of projects for us,” Subway said today in an email. “We also maintain a relationship with MMB, as well as other agencies, and often use them for creative projects as well.”
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