Hasta La Creative!

Wendy’s is already pounding away at McDonald’s in its commercials. Now new ads for Subway are using characters who look a lot like Ronald McDonald and his purple friend Grimace, apparently stepping out on their own chain.

“Consumers just get in habits and they go and have burgers,” says Subway Chief Advertising Officer Chris Carroll. “Every now and then you might want to consider breaking the habit and going to Subway. That’s really the whole strategy. We’re reminding them they have choices.”

Subway is actually pitting itself against the largest restaurant chain with somewhat unusual momentum. After four years of sales declines at Subway, according to external data (privately-held Subway doesn’t disclose its sales), the sandwich chain once again appears to be growing.

Continue reading at AdAge.com