Oct
28
Study: Twitter Marketing Drives $716 Million in Car Sales
Posted in: UncategorizedThe TLX Twitter card push, which encouraged sharing, saw engagement that was five times higher than normal, said brand spokeswoman Jessica Fini.
Ms. Fini said another rollout of in-tweet configurators could be on the way for more Acura and Honda models.
Ms. Fini added, “It was so successful with TLX that we definitely want to use it again.”
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