Apr
13
Study: ROI May Be Measurable in Facebook, MySpace After All
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Recent research from ComScore, MySpace and Dunnhumby presented at the Advertising Research Foundation's Re:Think 2009 conference in late March suggests that even relatively small outlays on social networks by package-goods brands can result in offline sales impact and deliver positive return on investment.
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