Sep
27
Study: Pinterest Users Are More Likely to Try New CPG Products
Posted in: UncategorizedRoughly 75% of Pinners say they are “very interested” in new consumer packaged goods products, compared with 55% of people on other digital platforms, but does that interest translate into sales? Yes, according to Oracle Data Cloud. ODC analyzed more than 40 debuts of new CPG products and found that Pinterest households were 29% more…
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