Study: 80% of Companies Will Increase Digital Marketing Budgets


As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo.

The study, “The Future of Digital Marketing,” was based on an online survey of 262 digital marketing executives at b-to-c and b-to-b companies.

Of those companies increasing their digital-marketing budgets, 40% said they would increase them between 5% and 10%; 32% said they would increase them between 10% and 15%; and 9% plan to increase them between 0% and 5%.

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