Oct
08
Study: 2008 Race More Negative Than 2004
Posted in: UncategorizedWASHINGTON (AdAge.com) — The Wisconsin Advertising Project of the University of Wisconsin is reporting today that the McCain campaign's decision to turn 100% of its advertising messages to negative attacks on Sen. Barack Obama last week — combined with the 34% of Mr. Obama's messages attacking Sen. John McCain — means that negative ads this time are outpacing those of four years ago in the race between President George W. Bush and Massachusetts Sen. John Kerry.
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