Mar
15
Storytelling and the Myth of Diminishing Attention Spans
Posted in: UncategorizedFor some time now, we’ve heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are living in a sea of information and entertainment, an endless supply of amazing stimuli, which is diminishing everyone’s attention spans to the point…
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