Stores Sell Out of ‘Frozen’ Princess Elsa Dress


Aaryn Costello is searching for the perfect dress, a 30-inch-long light-blue number with a sparkly bodice and a detachable white cape.

That would be the Princess Elsa dress from the Walt Disney Co. hit “Frozen,” the most sought-after fashion item among the kindergarten set. Stores across the U.S. are sold out, and originals are being offered for as much as $1,600 on EBay. Desperate parents are sewing their own or shelling out up to $225 for replicas on craft sites like Etsy.com.

“Every mom in the world is dying for this dress,” said Ms. Costello, a Los Angeles marketing consultant with a “Frozen” obsessed 4-year-old. “The lucky moms who have found this dress for their daughters brag about their success and unanimously proclaim how their kid can’t stop wearing it.”

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