Hasta La Creative!

Are you dreaming of a Stripe Christmas, unlike one you’ve ever known? Where the commerce glistens and Twitterverse listens to hear cash register bells as it snows?

Wake up. If Twitter’s reporter partnership with payments startup Stripe materializes in time for the peak holiday shopping stretch, it will be a boon for a handful of marketers and retailers. It will also bolster Twitter’s advertising offerings. For most brands, however, this won’t make a difference, and this should have little impact on their Twitter marketing strategies.

Re/code’s Jason Del Rey wrote Friday that Twitter is expected to add buttons that say “Buy” or something similar later this year, buttons that will let Twitter users enter payment and perhaps other info without leaving Twitter.

Continue reading at AdAge.com