Stop Client Bashing and Start Client Managing Today
Posted in: Uncategorized“These people are nuts.” “They don’t understand creative.” “We’re the experts here — why aren’t they listening to us?” These are the mantras commonly heard in the halls and huddle rooms of advertising and marketing agencies across the country. I’m talking about client bashing, and we’ve all been exposed to — if not participated in — the habit.
This disease harms the culture of an agency while negatively impacting the work, both directly and indirectly. Do things get tough in client service? Absolutely. Are we subject to seemingly impossible turnarounds and high expectations? Often. Does client bashing extend deadlines and improve the work? Never. So here is my proposition: Let’s commit to letting go of client bashing once and for all, cold turkey, today. Let’s stop operating from the “Ugh, screw them” attitude and adopt a more positive “Let’s dig in” approach.
It’s time for a new company culture where we just don’t, and won’t, be negative. As a result, we’ll save precious energy and valuable time problem solving. We should do this because meeting the needs of clients is the best strategy for success — ours and theirs.
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