Hasta La Creative!

Embarking on an ambitious journey to become the go-to brand for today’s and tomorrow’s families, ‘Roommates wanted’ is the latest campaign from premium children’s furniture brand Stokke in collaboration with B-Reel.

Based on the insight that having a child is like inviting a new roommate into your home, the campaign portrays the emotional roller coaster of family life through a play on the format of ‘roommate wanted’-ads. Led by a series of authentic and playful films together with other assets, this 360° campaign is designed to meet audiences in every touchpoint with warmth, humor and relatability, while illustrating how the brand supports families of today every step of the way.