State of the Union Address Reaches 48 Million Viewers


MINNEAPOLIS (AdAge.com) — The state of the union is strong, said President Barack Obama. So was interest in his State of the Union Address, which reached more than 48 million viewers over 11 networks. While 5% higher than the 45.8 million who watched President Clinton's first such address, it was 7% lower than the 51.7 million who tuned in for President Bush's 2002 version, although that came just months after 9/11.

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