Mar
14
State Farm Strikes Back at Rivals
Posted in: Uncategorized
CHICAGO (AdAge.com) — The last campaign from DDB, Chicago, creative chief Paul Tilley is for State Farm, and it attempts to hold off big-spending, hard-charging competitors by co-opting many of the arguments they've used to pressure the No. 1 property/casualty insurer. The campaign will be of particular interest in the advertising community because it represents the last project for Mr. Tilley, who committed suicide last month.
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