Hasta La Creative!

When indie music tastemaker Pitchfork Media and others posted about Disclosure on Twitter and Tumblr recently, lots of social media users shared praise for the British House band’s new album, “Settle.” However, while social media posts about musical acts might indicate appreciation, they don’t necessarily show intent to buy live show tickets. Entertainment ticket search engine SeatGeek thinks its data could be a better signal of popularity, and aims to help brands like insurer State Farm spot the next up-and-coming band.

By watching ticket sales and prices across the web, looking at the size of the ticket resale market for musical acts and the average ticket price, as well as measuring purchase intent, SeatGeek believes it can identify bands on the verge of popularity among the younger crowds that brands want to reach.

“We do care a lot about sports and music because those are the things that our customers are passionate about,” said Matt Johnson, digital media manager at State Farm. The company often sponsors live streams on Pandora, and has sponsored MTV’s revived Unplugged music series online.

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