Jun
29
State Farm Breathes Life Into the Possessions We Love in Evocative ‘Backstory’ Campaign
Posted in: UncategorizedBuilding on its new tagline, “Here to help life go right,” State Farm and DDB Chicago have released a bevvy of new spots in a campaign called “Backstory.” Its crux is as follows: On one level, possessions are simply things; on another, they can represent something a lot bigger. In some of the ads, lovingly…
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