State Farm Breathes Life Into the Possessions We Love in Evocative ‘Backstory’ Campaign

Building on its new tagline, “Here to help life go right,” State Farm and DDB Chicago have released a bevvy of new spots in a campaign called “Backstory.” Its crux is as follows: On one level, possessions are simply things; on another, they can represent something a lot bigger. In some of the ads, lovingly…

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