Startup Watch: Linqia Looks to Play Matchmaker for Brands and Bloggers
Posted in: Uncategorized
Brands love the idea of enlisting people with big online followings to spread their messages, and now a startup called Linqia is pitching them on a way to automate the process.
Launched last fall, San Francisco-based Linqia has developed a technology that matches brands with bloggers who have a carefully-tended social-media presence. The matching is done based on the content of an intended campaign. For example, a marketer can locate the parenting bloggers in California with an interest in environmental sustainability and provide them with material for developing a post on a related theme if they choose to accept to accept its offer. It pays Linqia on a cost-per-click basis for actions generated like clicks to a landing page, and Linqia accordingly pays bloggers a cut, also on a CPC basis.
Linqia has raised about $4 million from Javelin Partners, has 15 employees, and executed campaigns for marketers like Coca-Cola, Clorox, Dove, One Kings Lane, Method, and Nestle for Arrowhead water.
Post a Comment