Startup Targets Pinterest Users With Native Mobile Ad Format


A startup that provides and optimizes content for Pinterest is going to start competing with the scrapbooking site for ad dollars.

Cincinnati-based Ahalogy provides marketers with Pinterest-ready content through a network of bloggers and other publishers, as well as analytics to increase their traffic and impact from Pinterest and other social-media marketing.

The company’s new offering, Ahalogy Mobile, allows marketers to display their own content in Pinterest-like format on mobile devices. It will also display full-screen ads that appear in the browser when a user leaves Pinterest, an alternative to the scrapbooking services own “Promoted Pins.”

Continue reading at AdAge.com

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