Mar
17
Starbucks Tries to Spark Conversation About Race (Definitely Sparks Snark on Twitter)
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Starbucks CEO Howard Schultz is again using his company as a platform for social issues, this time trying to encourage conversations on race by having baristas write the words “race together” on its cups.
The chain also took out a full-page ad in Sunday’s New York Times with the phrase “Shall We Overcome?” On March 20, a supplement called “Race Together,” written by Starbucks with USA Today, will run in print editions of USA Today and appear in Starbucks stores.
According to Fortune:
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