Oct
16
Starbucks Taps Omnicom's Integer For Efforts Outside Its Stores
Posted in: Uncategorized
Omnicom Group’s Integer Group has been added to the Starbucks roster after the coffee giant sought an agency for a big shopper-marketing push.
Starbucks earlier this summer was seeking a shopper-marketing-oriented agency — one with a heavy digital bent — for Starbucks’ packaged products such as bagged coffee, Via instant coffee, K-Cups, Starbucks Refreshers and its bottled Frappuccino. The search was internally led.
That Starbucks is looking to grow its shopper efforts is significant, suggesting that the company is looking to more aggressively encourage consumers to consider its products in grocery stores, drug stores and club stores — a major portion of Starbucks’ business.
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