Starbucks Hires Under Armour's Leanne Fremar as Executive Creative Director
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Starbucks Corp. has hired Under Armour marketing executive Leanne Fremar as senior VP-executive creative director, a role that includes leading the coffee giant’s in-house creative studio and its agency partnerships. The position had been vacant for some time, according to the company.
Ms. Fremar will report to Starbucks Global Chief Marketing Officer Sharon Rothstein. Ms. Fremar has been with Under Armour since 2012, where she was most recently senior VP-executive creative director for its Women’s and Concept divisions, Starbucks said.
At Under Armour, she was one of the architects of the athletic company’s “I Will What I Want” campaign aimed at and featuring women. Prior to joining Under Armour, Ms. Fremar spent a decade at fashion brand Theory after roles at Gucci Group and Polo Ralph Lauren.
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