Starbucks, BuzzFeed Introduce Reaction-Cam to Create Animated GIFs of Your Face
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If you’ve ever been so moved by a roundup of cat images on BuzzFeed that you wanted to create an animated GIF of your reaction, now is your chance.
BuzzFeed has introduced a “reaction cam” button at the bottom of posts sponsored by Starbucks and non-sponsored posts deemed “safe for work” that will create and share a three-second animated GIF of visitors’ faces as they react. Each post will feature the nine most-recent reaction-cam GIFs at the bottom, and links shared through Facebook or Twitter will take others to their friends’ animated GIFs in the comments sections.
For now users can only create the animated GIFs on a computer and not on a mobile device, though users on mobile devices will be able to see GIFs posted by other users. The sponsored reaction-cam will run until June 24.
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