'Star Wars' Trailer to Swell Movie Lines This Weekend
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The longest lines outside theaters this Thanksgiving weekend may be for the new “Star Wars” trailer that exhibitors will show in some locations.
Regal Entertainment, AMC Entertainment, Cinemark and Carmike Cinemas will run a trailer for Walt Disney’s new “Stars Wars: The Force Awakens” over the long weekend. Director J.J. Abrams today confirmed the Nov. 28 release plans on Twitter.
The anticipation around the trailer for the seventh episode of the “Star Wars” franchise is the latest drip feeding of information about the picture, and it’s timed to exploit the Thursday-to-Sunday Thanksgiving break, a big weekend for films. In 1998, some fans bought tickets to a Brad Pitt feature, “Meet Joe Black,” only to see a trailer for “The Phantom Menace.”
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