Hasta La Creative!

New York/South Carolina-based Erwin Penland announced three new additions to its creative team.

Steve Rodriguez will serve as SVP/creative services director. He will help CCO Con Williamson run the creative department and contribute to hiring, staffing allocation, work assignments and other general operations concerns. He most recently served as director of creative services and talent at Saatchi & Saatchi and has worked in similar production/project management roles at Anomaly, BBH and KBS+.

Kristofer Delaney and Danny McHatton will both serve as VP/creative directors, effective immediately. The two will work primarily on the Denny’s and Verizon accounts, reporting to SVP/ECD John Cornette. Delaney joins the agency from Digitas New York, where he worked on the American Express account as a freelance CD. Prior agency experience includes a three-year stint as ACD/art director at BBDO NY as well as time spent in design at Ogilvy, Publicis, W+K and Starbucks.

McHatton most recently worked as a freelance ACD at Publicis; his past positions include copywriting gigs at mcgarrybowen, TracyLocke and Energy BBDO.

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