Jan
27
Stadium Sponsor MetLife Sticks to Pre-Game Ads at the Super Bowl
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MetLife, whose name adorns the New Jersey stadium where Super Bowl XLVIII takes place on Sunday, isn’t trying to capitalize on the spotlight with commercials during the big game. Instead the New York-based insurance provider has opted to buy more modestly-priced time for a 30-second ad and a 15-second version to run in the pre-game and pre-game kick-off.
The commercial, titled “Anthem,” features Peanuts character Schroeder playing the National Anthem in the middle of MetLife Stadium with the Peanuts crew.
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