Squarespace and Google Team Up to Highlight Small Businesses With a Mission
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Website-building platform Squarespace has tackled a variety of marketing stages. It’s appeared before masses during the Super Bowl for the last three years, including in one bizarre but entertaining campaign starring Jeff Bridges as a hippie sleep guru, via Wieden & Kennedy New York, and another from Anomaly that cast comedians Keegan-Michael Key and Jordan Peele as wannabe sportscasters who actually went on to comment on the game on a Squarespace-built site.
But the company is also appealing to more targeted consumers. Recently, it provided the home to an online art exhibit of sorts for filmmaker David Lynch, created with Preacher and director Sandro Miller. And this week, it has teamed with Google and a few of its patrons for a small-business campaign highlighting entrepreneurs whose missions extend beyond their bottom lines.
The Girlboss film looks back on a younger Ms. Amoruso, recreating the tale of how she started her retail brand from practically nothing. Ultimately, it follows her onto a stage, where she presumably will be presenting on her latest venture, which provides grants to female entrepreneurs.
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