Square's New Email Marketing Tool Helps Retailers Track Sales
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Square started as a cheap and easy way for small businesses to let customers pay with their credit cards when they visit a brick-and-mortar store. Now it wants to help those merchants lure customers into their stores in the first place.
Square has developed an email marketing tool for merchants to stay in touch with customers. Called Square Marketing, merchants will be able to email their customers with offers and other information like product announcements and track how those promotions translate into sales.
Merchants will be able to pick from a few different email templates that are designed for specific occasions like a promotion, product announcement or event invitation. Merchants will have the option to pay $0.10 per email sent through Square Marketing or $15 per month for an unlimited number of emails sent.
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