Sep
27
Spurred by Marcel News, R/GA Announces Its Own 'Operating System'
Posted in: Uncategorized
It can take a push to make something official.
For R/GA, that push was Marcel.
Publicis Groupe “has a brand, but not the capabilities, yet,” R/GA founder, Chairman and CEO Bob Greenberg says of Marcel, Publicis Groupe’s forthcoming AI-powered internal operating system. R/GA has had the capabilities, says Greenberg, but no brand for it.
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