Apr
08
Sprite Taps Wieden & Kennedy for Creative Duties
Posted in: Uncategorized
Wieden & Kennedy’s New York office is picking up creative duties for Sprite, Ad Age has learned.
Sprite had been working with Translation, a piece of business won in September 2013. Prior to that Leo Burnett handled creative, but Sprite has worked with a number of other agencies — BBH and Johannes Leonardo, for instance — over the years.
According to people familiar with the matter, the pitch, which was conducted without a consultant, came down to Wieden and Interpublic’s R/GA. Both agencies declined to comment. A representative for Sprite also declined to comment.
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