Sep
05
Sprite: Mirage
Posted in: Uncategorized
Situation: When the heat goes beyond all limits, we don’t just feel thirsty, but our brain really melts. At this moment, Sprite, being a brand on guard of freshness, is simply obliged to react gracefully at the speed of light. Idea: We created a print that convinces a feeling of a real mirage through an optical illusion and presented it in abnormal heat season.
Post a Comment