Sprite: Mirage

Sprite Print Ad - Mirage
Sprite Print Ad - Mirage

Situation: When the heat goes beyond all limits, we don’t just feel thirsty, but our brain really melts. At this moment, Sprite, being a brand on guard of freshness, is simply obliged to react gracefully at the speed of light. Idea: We created a print that convinces a feeling of a real mirage through an optical illusion and presented it in abnormal heat season.

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