Oct
08
Sprint's Top Digital Marketer Decamps to Mobile Ad Firm xAd
Posted in: Uncategorized
Scott Zalaznik, a 15-year veteran of Sprint, who spent the last two years running digital marketing, has left the carrier for the mobile ad-tech firm xAd.
His exit occurs amid an overhaul at the telecom, which is juggling a massive network upgrade as it competes with Verizon, AT&T and ascendant rival T-Mobile. In August, Sprint replaced its CEO, nixed its ad campaign, and introduced an aggressive new pricing plan. Last week, the carrier, which employs 33,000 nationwide, announced it would be cutting an unspecified number of jobs to trim costs.
Sprint has replaced Mr. Zalaznik with Evan Conway, the VP-monetization and strategy at Pinsight Media, the mobile-ad service Sprint owns.
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