Jul
31
Sprint's New Customized Plan Goes After Moms, Gives Data Away Dirt Cheap
Posted in: Uncategorized
The big four wireless carriers are on a mad dash to the bottom, when it comes to price. And Sprint has pinpointed the two targets for its latest maneuver: moms and the app-obsessed.
On Wednesday, Virgin Mobile, Sprint’s pre-paid mobile brand, introduced a new phone plan that allows subscribers to customize and adjust their voice, text and data plans. The program — Virgin Mobile Custom — targets low-income shoppers and goes on sale August 9th, exclusively at Walmart. It’s also aimed at parents, who can tweak usage for the plans, which start at $6.98 a month and extend to four lines.
Essentially, Virgin is creating a blank slate phone — it can be stripped as bare as a customer wants or loaded up with apps.
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