Sprint Teams With Walmart to Bring Share Data to Pre-Paid Industry
Posted in: Uncategorized
Sprint is the first major carrier to bring shared data to the pre-paid world, a move that may accelerate the brewing wireless battle in the low-end market.
On Saturday, Sprint, through its Virgin Mobile brand, will begin selling a contract-less family plan with its Virgin Mobile brand exclusively at Walmart. In August, the brand introduced Virgin Mobile Custom — a plan allowing families to swap text, talk and data — in partnership with Walmart. It’s scrapping that offering, but keeping the retail giant onboard.
Sprint admitted it struggled to communicate the intricacies of the customizable plan, assigning some of the blame on Walmart’s retail operations. Angela Rittgers, VP-pre-paid marketing at Sprint, explained the decision to Fierce Wireless, a trade publication:
Post a Comment