Sprint Slices at Verizon, AT&T in Latest National Ads
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On Tuesday, Sprint announced another price offering, its most ambitious yet. Over the weekend, the carrier will begin a national ad campaign to promote the deal, which directly targets larger rivals Verizon and AT&T.
Sprint has unleashed a torrent of new customer plans — and varying marketing materials — since CEO Marcelo Claure joined in August. Its latest move promises to halve the service bills for Verizon and AT&T subscribers who convert to Sprint, a stunt to hemorrhage its steady customer loss. The carrier is also offering to pay early termination fees for subscribers who switch, a move T-Mobile made in January.
Beginning Friday evening, a 30-second spot will air during prime-time on national networks and cable. The carrier is also releasing print ads and a Spanish-language spot, which will begin airing this weekend. Two weeks ago, Sprint kicked off a Hispanic marketing campaign, with ads featuring Mr. Claure.
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