Sprint Rolls Out New 'All-In' Plan, Drops Throttling Clause After Consumer Backlash
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Sprint Corp. unveiled a new “all-in” pricing plan Tuesday with a campaign featuring David Beckham. And then someone read the fine print.
Sprint Tuesday began offering consumers an $80 “All In” pricing plan that includes $20 lease payments on a handset and $60 for unlimited text, phone and data services; it also ended its $70-a-month unlimited service plan. The offer expires Aug. 6.
But later the same day, the company released a statement saying that it would remove video-streaming limits it had set for the new plan. That came after some consumers read the fine print and noticed that the deal included a clause saying Sprint would throttle online video with a maximum video speed of 600 kilibots per second at all times — “a speed that’s little better than what you’d get on dial-up,” according to the Washington Post.
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