Jun
12
Sprint Poised to Name Alma as its U.S. Hispanic Agency
Posted in: Uncategorized
Sprint is expected to name Miami-based Alma to handle its fast-growing U.S. Hispanic creative account. The Hispanic market is a major priority for a company with a CEO, Marcelo Claure, who is Bolivian-American, and a newly-hired senior VP, Roger Sole, who is from Spain and has worked for the last 13 years as a telecom marketer in Latin America.
Sprint’s U.S. Hispanic review included at least a half dozen agencies.
Alma referred calls to the client, and a Sprint spokesman said in an email: “At this moment, we don’t have anything to announce.”
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