Hasta La Creative!

After five months, the term that grew synonymous with the carrier’s brand is dead.

Earlier this week the wireless carrier announced a discounted family data plan, meant to undercut larger competitors AT&T and Verizon. That offering puts an end to its Framily plan, a multiple-line offering launched in January. Sprint’s future marketing will drop the term and focus on promoting its new plan, the Family Share Pack.

“Right now, we’re going to be very focused on our new value offering,” said Jeff Hallock, Sprint’s CMO. On Thursday, he said, Sprint plans to announce further price cuts on individual plans.

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