Sprint CMO Bill Malloy to Step Down in March 2014
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Sprint is looking for a new CMO to start on April 1, 2014.
Current CMO Bill Malloy announced to employees last week that he will be retiring effective at the end of March 2014. Sprint has not yet named his successor and said it has not determined whether it promote an executive from within the company or conduct an external search for the role.
Mr. Malloy joined Sprint in September 2011 and was a key part of a major reorganization in the telecom’s marketing department and overhaul of its agency relationships. Mr. Malloy fired Sprint’s longtime agency Goodby Silverstein & Partners shortly after assuming the CMO role. He replaced the Omnicom Group shop with Team Sprint, a dedicated group comprised of Publicis Groupe agencies Digitas (before it was merged with sibling shop LBi) and Leo Burnett, without conducting a review.
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