Nov
04
Sprint CEO Says 'Very Aggressive' Advertising On Its Way
Posted in: Uncategorized
Sprint is still stuck in a hole, but it is planning to dig out with advertising.
On Monday, the third-place U.S. wireless carrier reported its second quarter earnings, which fell short of expectations and sent its stock tumbling. Afterwards, on a call with investors, CEO Marcelo Claure laid out the case for “the new Sprint” — one that centers on a revamped marketing agenda.
“American consumers love their phones, but they have little love for the carriers,” he said. “Part of the reason for this is the way the industry communicates with customers. Marketing and advertising are overly complicated and create … confusion with customers.”
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