Mar
14
Spotify: Tailored Tales
Posted in: Uncategorized
Problem: While a majority of Gen Z’ers choose Spotify, they continue to perceive our platform as a strictly music streaming platform.
Insight: Gen Z’ers are more likely to listen to audiobooks while they complete their daily tasks.
Big Idea: Spotify promotes audiobooks in Gen Z hotspots to help find them an audiobook to listen to that fits perfectly into their busy days.
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