Spot the Fakes: Take Our Fragrance-Names Quiz
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Fragrance and fragrance-makers have gone from relative obscurity to rock stardom in packaged-goods over the past decade. It’s gotten to the point that an actor portraying a fragrance developer appears in a new ad for the National Parks Collection of fragrances from Reckitt Benckiser’s Air Wick.
When was the last time, by the way, a fictional brand manager made it into a TV ad, aside from Coke Zero?
Marketers of air fresheners or deodorants used to ply mundane smells like vanilla, lavender, fresh linen and the ubiquitous if ill-defined “sport.” Now marketers have products named after, and presumably smelling like, Denali National Park in Alaska. All that helps fuel an estimated $14 billion business supplying all manner of fragrance to marketers of the world, per estimates of Leffingwell & Associates and Chemical & Engineering News — up around 5% last year.
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