Apr
20
Sports Powerhouse Wasserman Media Acquires Laundry Service
Posted in: Uncategorized
Wasserman Media Group has acquired New York-based digital shop Laundry Service, continuing the trend of marketing and entertainment alignments in Adland.
The move bolsters the marketing services offering at Wasserman, which represents high-profile athletes and also touts clients like Pepsi, Nationwide and American Express.
It also means the sports and entertainment company gains access to Cycle, Laundry Service’s network of more than 1,000 social media influencers run by Liz Eswein. Ms. Eswein touts 1.2 million Instagram followers who know her as @newyorkcity. Much of Laundry Service’s content is produced in house by Cycle’s fleet of Instagram photographers, many of whom the shop also manages and connects with brands.
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