Jan
11
Sports Illustrated Swimsuit Issue Coming to Life as Two-Day Festival in Nashville
Posted in: Uncategorized
Sports Illustrated is promoting and building on this year’s Swimsuit Issue with a two-day event in Nashville on Feb. 11 and 12 that will feature a concert by the band Kings of Leon. The effort, called the Swimville Fan Festival, is an attempt by Sports Illustrated to reach consumers directly in a new way and bring advertisers along for the ride.
Nashville Convention and Visitors Corp. is a marketing partner for the event, which means it paid a sponsorship fee to Sports Illustrated, according to Brendan Ripp, the magazine’s publisher. Other brands have also signed on, he said, declining to name them.
“It’s so important as a brand and company to build new revenue streams,” he said.
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