Sports Illustrated Prepares Its First Fantasy Sports App, Complete With Betting
Posted in: UncategorizedSports Illustrated plans to roll out its first fantasy sports app in late June or early July, an effort to tap the billions of dollars that consumers spend on fantasy sports annually. The app, Fan Nation, will allow users to take part in the fastest growing segment of fantasy sports, daily play, where participants select a new team each time they play and then square off against a friend or random competitor.
The first game offered through the app is “Baseball Throwdown” and involves Major League Baseball players. Sports Illustrated plans to offer similar games with players from the NFL, NHL and NBA.
Executives at Sports Illustrated, part of Time Inc., are hoping to bring on sponsors for the app, but it also offers the magazine a potentially new revenue stream.
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