Jun
24
Sports Illustrated and WebMD Team Up for Editorial Series on Sports Injuries
Posted in: Uncategorized
Sports loving hypochondriacs, this media partnership is for you.
Sports Illustrated and WebMD — the place you invariably land when you Google health symptoms — are teaming up on an editorial series called “The Comeback,” which packages a story on an athlete’s return from injury with service-y information about the ailment. Part one of the series about Los Angeles Angels pitcher Garrett Richards rolls out today on the Sports Illustrated and WebMD sites and includes video and text.
The tie-up is part of each media company’s strategy at attracting more readers, executives said.
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