Apr
19
Sports Drink BodyArmor Unveils First TV Ad with Kobe Bryant at the Helm
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign, and at the helm of its creative direction is former NBA superstar Kobe Bryant.
Bryant is a huge investor in BodyArmor, having plunked down millions through his Kobe Inc investment company, making him the third largest shareholder. He has deals with plenty of top-ranked athletes in all the major sports to help push the drink out to the public, and nine of them are in this first campaign.
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